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The Top Digital Marketing Automation Software Tools for business 2020

The Top Digital Marketing Automation Software Tools for business 2020



The meaning of marketing automation

Marketing automation is one of the good processes that help businesses not only to automate their repetitive marketing tasks, but they will also help to trace and measure the performance of campaigns. Using this tool, you'll also boost productivity also as improve efficiency by decreasing manual actions. If we mention marketing automation, it primarily refers to a category of software that helps to automate, measure, and streamline the marketing tasks and workflows in an efficient manner. Whether you're owning an enormous MNC or have just started a replacement venture, marketing automation may be a must for you.

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The Top Digital Marketing Automation Software Tools for business 2020


Here's why you ought to use this software: -

1. Generate high-Quality Leads


  • In any business growth, one of the foremost important steps in lead generation. By using robust marketing automation solutions, you'll generate high-quality leads. this may offer you a more detailed and richer picture of prospective customer behavior. What's more, you'll drive wider marketing campaigns like customized emails, trigger-based marketing messages, Twitter/Facebook messages, etc.



2. Make Informed Decisions with Good Data

  • Few business skills to collect/utilize big data. Marketing automation will offer you an ultimate platform for analytics and dashboard systems, collecting/storing data, and closed-loop reporting. Such platforms also are robust solutions that not only help to live campaigns but also aid to work out consumer behavior with a limited budget.

3. Boost your Company's Revenue


  • Investing in a marketing automation platform can assist you to justify the upfront investment if you utilize it in a proper way. this may aid you to extend sales opportunities from high-quality leads. you'll get good returns on your investments with the automation process.
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4. Simplify your Sales and Marketing Processes


  • With the simplest solutions, you'll streamline your sales and marketing process. In Sales and marketing, communication is the key to form the whole process smoother. Through automation, lead qualifying and nurturing became easy.

5. Create Detailed Reports

  • This software also helps to watch and track all the channels in a simple way. Once you get data, you'll create insightful reports to save lots of them. The report will assist you to analyze the graphs and statistics of various campaigns and determine which campaign is performing well.



6. Save Time


  • If you're facing problems to automate your regular marketing tasks, then using marketing automation software is the best decision for you. it'll aid you not only to automate your marketing tasks but also to save lots of time. Hence, you'll do more specialize in other marketing strategies. What's more, you'll also make campaigns for sending scheduled-customized emails to the purchasers, automate messages for various social media channels, and set-up auto-responders for daily follow-ups.

7. Give an Excellent Customer Experience


  • The main feature of selling automation is that you simply can provide a great experience to your customers using this software. When it involves this technology, it helps to send behaviorally triggered emails with none hassle. Whether you would like to flick through certain products, check-in emails, or abandon items within the basket, this solution can help.

In other words, we will say that marketing automation may be a powerful tool that helps entrepreneurs to grow their business. But all you need is to seek out out the proper platform only for you.


Top 6 Marketing Automation Software that every Business Owner Should Use



Here, we bring back you an in-depth list of top marketing automation tools available that you simply simply can choose which inserts the only just for you.

1. Hubspot - The Best Marketing Automation Software Ever


  • In the marketing world, one of the well-known names is Hubspot. Using this inbound marketing software, you'll easily automate an outsized number of tasks at a scale. this might also aid to customize highly targeted and sophisticated workflows with a clear editor. it is also useful to manage complex campaigns or follow-up messages during an easy way using multiple touch-points within the whole customer journey. If you'd wish to automate your mails using drip campaigns, then this is often the only software for you. If we mention the monthly fee, you will find it nominal.

2. Activecampaign - the Exact Software for Small Businesses

  • Numerous businesses prefer to use Active Campaign for marketing automation. Being the only visual automation builder, it comes with drag and drops functionality on the market in today's date. the only part is that anyone can use it easily. No matter, whatever your skill level is - you'll easily acknowledged both simples also as complex marketing automation. This software has everything ranging from event tracking to site tracking and automation goals to separate actions. Coming to its subscription, it comes with eCommerce integrations, lead scoring, and email marketing.

3. GetResponse - Comes with the Best Features


  • If you're trying to seek out the foremost affordable and powerful marketing automation solutions, then using GetResponse goes to be the only answer. This software is true for large organizations and tiny businesses. this is often the only platform to automate marketing processes. Using this tool, you'll enjoy many advantages like getting engagement from website traffic, recovering abandoned carts, and boost sales. What's more, you'll easily acknowledge an automatic customer journey by applying filters, actions, and conditions.



4. OptinMonster - Ideal for Generating Landing Page Leads


  • If we mention OptinMonster software, it's quite different as compared to other platforms. this is often an ultimate custom acquisition and lead generation tool which can allow you to spice up sales, minimize cart abandonment, and grow your email list. Using this platform, you'll easily design website campaigns, pop-ups, and high-converting landing pages. Once you check-in, you will get risk-free 14 days. However, if you are not fully satisfied, then you will get a 100% refund with none question asked.

5. Salesforce Pardot - Perfect  for B2B Marketing


  • In today's date, one of the documented and most reputable CRM solutions is Salesforce. Not surprisingly, this software gets the very best ranking on the list. it's specially designed for B2B organizations. Some key features include sales integration, email marketing, smart lead generation, and smooth lead management. It uses AI power to plan the only sales strategy and improve marketing efforts. With its insightful report, you'll easily determine which campaigns are working and what need to be improved. Also, it offers reasonable pricing to make a decision to settle on between.

6. ConvertKit - Improved Software for Beginners


  • For people who are using marketing automation software for the first time, investing in ConvertKit goes to be the only option. However, it's considered due to the simplest email marketing software; but it's more advanced features. Whether you're selling SaaS, running an e-commerce business, or a content site, you will get success using this tool. It offers a free forever plan to up to 500 subscribers. But there aren't any visual automation funnels.

And at the end , finding the right marketing automation tool for businesses could also be a really daunting task. Mostly, there is no single platform that's perfect for everyone's solution. So, you've to select the tool according to your specific needs. So, what are you thinking? Just select the right platform today and improve your marketing processes dramatically.



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Tony Alba
Tony Alba
Telecom Engineer, interested about technology, smartphones reviews, marketing and digital tips.pinterest facebook linkedin twitter tumblr

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